Copywriter by Day
I’m an experienced copywriter and editor with over a decade of expertise in retail marketing and customer communications.
I manage content across multiple channels, including print, digital, social media, and broadcasting. I have a proven track record in developing data-driven, customer-centric copy for major retail brands and am adept at overseeing editorial processes, maintaining brand voice, and ensuring content quality.
I am also a shopaholic and the easiest sell (if I drive by a Skyline Chili billboard, you can bet I’m having a 3-way for supper that night). I think this adds a certain “je ne sais quoi” to my copywriting work.
Here's what I work on
I spend most of my time working on Kroger's MyMagazine and its Private Selection Brand. I also do quite a bit of Kroger Precision Marketing and video/broadcasting work. Below are some of my favorite things I've worked on recently (a few not-so-recently).
Let's chat about them! :)